Digital Projection Launch Event

Monday 21st of October 2013 09:31:00 AM

Digital Cinema launches at FLIX, an independent student run cinema in Loughborough.

FLIX, a student run cinema based in the Cope Auditorium off Epinal Way in Loughborough is celebrating after a yearlong super hero fund raising effort with the help of Loughborough Student Union, Loughborough University Alumni Association, EDEN Flix (sponsored by the Centre for Engineering and Design Education), Flix volunteers and the support from Flix film patrons across the campus and community to raise funding for a new state of the art digital cinema projector.

Flix student Cinema is one of the oldest student run societies at Loughborough University and has just upgraded from 35mm celluloid film presentation to Digital projection. This launch is a major turning point in the society’s history in which the society started out with 8mm & 16mm film performances when it was founded in 1946. The launch film will mark Flix continuing its long tradition of bringing an affordable Cinema experience to the University student body and the surrounding local community.

Flix has replaced its ageing Cinemeccanica Victoria 5 (affectionately known by the projection team as ‘Vicky’) with a state of the art Barco DP2K-10Sx digital projector along with a Doremi ShowVault cinema server required for showing DCI (Digital Cinema Initiatives) compliant films. Flix has also taken the time to upgrade the sound experience from Dolby Digital 5.1 to 7.1 surround sound with the help of a Dolby CP750 cinema sound processor. Flix has the capability to cater for the sight and hearing impaired with audio description with the assistance of a WIR Tx925 (Williams sound Stereo IR transmitter) and an induction loop.

Flix Student Cinema has won its fair share of awards over the years including Society of the year two years running 2008-2009 & 2009-2010 and coming runner up as the NUS (National Union of Students) Society of the year 2010 on our first attempt.

Amongst the attendees were The Mayor of Loughborough, Nicky Morgan (MP for Loughborough), Professor Robert Allison (Vice Chancellor of Loughborough University), Josh Hurrell (Student Union President) and his Executive team. 


Nicky Morgan MP for Loughborough said "I would thoroughly recommend the Flix Loughborough Student Cinema experience – great surround sound and the low prices will certainly benefit the whole community."


Robert Allison Vice Chancellor for Loughborough University said "I congratulate Flix Student Cinema on their transition to the digital world. The University, in partnership with the Students' Union, provides a wide range of opportunities that contribute to the Loughborough student experience. I am delighted that Flix Student Cinema is part of the this and congratulate its members on their success."


The film programme is not just open to students and members of the FLIX society, members of the public are welcomed every week to view films on the 28ft screen – the biggest useable film screen in the town. In the upcoming months as well as other social events Flix hopes to draw people’s attention to the cinema as a place anyone can spend an enjoyable and inexpensive evening out. Entrance to the cinema is just £1.50 for FLIX members, Platinum card holders and £3 to everyone else on Sundays, with free screenings of international films on Thursdays. More details can be found on the FLIX website or on the FLIX Facebook age